Mobile learning (m-learning) continues to gain traction as more learners and organizations embrace the flexibility and accessibility of digital education on smartphones and tablets. Below are the latest statistics that highlight the rapid growth, evolving trends, and global impact of mobile learning in 2024 and beyond.
- Global Market Size in 2024
The mobile learning market is estimated at $140.4 billion in 2024. This reflects increasing demand for flexible, on-the-go learning, especially in developing markets where mobile access is more widespread than desktop internet.
- Projected Market Size by 2030
Expected to reach $388.0 billion by 2030, growing at a CAGR of 18.5%. This growth is fueled by rising smartphone penetration, 5G adoption, and the shift to remote learning models across sectors.
- U.S. Market Size in 2024
The U.S. mobile learning market is valued at $35.6 billion in 2024. High corporate investment in workforce upskilling and robust EdTech infrastructure contribute to this strong market performance.
- China’s Projected Growth
China is forecasted to grow at a CAGR of 24.1%, reaching $103.2 billion by 2030. The government’s digital education push and tech-savvy population are key growth drivers in the region.
- Market Growth from 2023 to 2024
The market expanded from $68.36 billion in 2023 to $88.12 billion in 2024—28.9% growth in one year. This spike highlights how post-pandemic trends and digital acceleration are impacting education delivery.
- Projected Market Size by 2028
It’s forecasted to hit $254.52 billion by 2028, growing at a CAGR of 30.4%. Mobile-first eLearning strategies are being rapidly adopted by educational institutions, NGOs, and corporations alike.
- Integration of AR and VR
Mobile learning is becoming more immersive through AR and VR, creating simulated environments for deeper engagement. This tech is especially valuable for fields like medicine, engineering, and vocational training.
- Rise of Microlearning
Microlearning—short, focused lessons—is surging in mobile education platforms. It matches well with mobile user behavior and supports better retention through quick, repeatable content.
- Gamification in Mobile Learning
Features like leaderboards, badges, and progress tracking are widely used in mobile learning apps. Gamification boosts learner motivation and increases course completion rates, particularly among younger audiences.
- Adoption in Corporate Training
Companies are increasingly relying on mobile learning for onboarding and continuous education. It allows employees to learn anytime, anywhere, which enhances productivity and reduces training costs.
